Valued at over $100 billion, the sector continues to grow steadily year after year — and it’s not slowing down. Why? Because housing is a constant. People always need a place to live, and today, more people are renting than ever before.
The property management industry is a growing market with long-term demand.
Key market drivers
More renters than buyers: Rising home prices and interest rates are pushing more Americans to rent long-term.
Record new rental units: In 2024 alone, more than 600,000 new apartments hit the market — the highest in nearly 40 years.
Owners need help: Landlords increasingly prefer to outsource the headaches of tenant calls, maintenance, and compliance to professionals.
Why “now” matters
Timing is everything in business ownership. Right now, the opportunity is unique:
Technology shift: Modern systems (like Whole PM’s) let franchisees run lean and efficient from day one.
Outdated competitors: Many older brands are still operating with clunky, expensive systems — creating a gap for new franchisees to enter with stronger margins.
Optimism in the industry: Surveys show that over 90% of property management companies expect revenue growth in the next two years.
Bottom line
For entrepreneurs considering their next move, the message is clear: the demand is growing, the tools have never been better, and the timing is right.
